In this episode we talk to the founder of UNiTE food, Clara Paye, about her inclusive approach to wellness, the importance of representation within the food industry, and the trials and triumphs of launching a business during the height of the pandemic. We discuss her immigrant experience and how it shaped her unique approach to food.
Clara talks about UNiTE’s mission which seeks to embrace cultures that are often not represented or found in typical retail stores.
Learn more at: https://unitefood.com/pages/our-story
Connect with Clara: https://www.linkedin.com/in/clarapaye/
4:41 - Clara explains how food has shaped her immigrant experience and the creation of UNiTE Food
6:09 - The mission of UNiTE Food and why it's important for cultural representation
9:56 - Clara shares the challenges of starting a business during the pandemic and how she adapted
Clara didn’t see herself represented in the nutrition bar aisle. She wanted to capture the magic of family favorites made in kitchens across the globe. So with the help of some beloved neighbors and friends – all representing different nationalities – Clara developed a global sampling of nostalgic, childhood flavors. UNiTE Food was born to shake up the run-of-the-mill bar aisle – inviting customers to discover and taste the delicious diversity of flavors from around the world. No passport required! - UNiTE Food.com