I've received a packet of samples from Ulta and between them was a few the CoTZ sunscreens (Sensitive, Natural Skin & Flawless Complexion). I've trying to go to more natural sunscreens, the ones that have Titanium Dioxide, and they are great but they do tend to give you a white cast, that no matter how much you rub it won't go away. This is one of the thing that made me love this product, it is white but it blend out and absorbs completely, and no white cast. It didn't leave my face feeling greasy or with a shine, no ?beach/pool? smell. I used it on a work trip to Central America, where I spent the day at a construction site, and at night when I got back to the hotel, my skin wasn't burned or tanner from that morning, so it did its main job. Of the three types this became my favorite because they all cost the same, not cheap at $20 usd, but this one give me more product, and I don't need to have color or have problems with pimples or blemishes of that type. So this one is probably going to be my next sunscreen.