I have never heard of this brand, but found it on a discount store and the color looked pretty, Apricot (Matte), it is a very light pink, so I gave it a try. It is a very soft eye shadow, it has a very velvety feel, and does apply very nice. The problem, as expected, is that it has very little color payoff, it just appears like a translucent white on the lid, with or without primer. What it became very useful for, was as a base so all my shadows blend better when doing a look, and due to the lack of pigmentation, it does not alter the color of the shadows I use. But I don't think I may be buying more shadows from this brand anytime soon.