Maybe for Mild I appreciate that Bliss doesn't test on animals and is paraben, SLS and free of other ingredients. However, this product did not work for me. I've heard that niacinamide can take a while to start working, so maybe you have to use more than one package? Or, perhaps this is better suited for when you've only missed one night's sleep or otherwise preventative use. But having to use more than one to see results seems like it doesn't.