Helps dark circles I bought this when I was looking for an eye cream that actually can help get rid of dark circles vs just hiding them. A little goes a long way and even though this is pricey, it lasts for months. I do think it actually has improved my dark circles - so much so that I rebought it. It also is supposed to be preventing wrinkles. Also I like that this helps to reduce fine lines / wrinkles, so this covers all of my eye cream needs.