Best brand by far I'm a huge fan of this toothpaste I always get it I prefer it over other brands lasts forever tastes great something we should all buy in bulk makes my mouth feel fresh and sparkling clean checks all the boxes i.e. good for enamel/ oral health,tastes great, eliminates bad breath super easy to apply,great price, has quality and quantity I'd recommend this product to all my friends and family top notch

I've had sensitive teeth on and off over the years. I tend to be a very vigorous brusher and have done some damage to my gums, which leaves me teeth sensitive at times. I've tried at least two other brands of sensitive toothpaste and I haven't been fond of the taste or the feeling that my teeth weren't clean. I had the opportunity to try Arm & Hammer Sensitive Toothpaste. I was sent a travel-sized tube. However, I have to say that I have liked using the Arm & Hammer Sensitive Toothpaste. There is a fresh taste and you can even taste the baking soda added for whitening. I haven't had any sensitivity and my teeth feel clean all day. With that being said, I would definitely use Arm & Hammer Sensitive Toothpaste and I'm going to recommend it to my dental hygienist when I see her on Tuesday. P.S. (1/21/14) - I went to have my teeth cleaned today and had no sensitivity pain at all. I guess that says it all. :D